Exchange Listings and Digital Asset Market Structure

November 10, 2025 | Exchange Listings and Digital Asset Market Structure

Speakers:

• Clay Maffett (Director of Listings, Coinbase)
• Alex Xu (Vice President of Digital Asset Markets, Kraken)

Description: A session with executives from Coinbase and Kraken. Clay Maffett will provide insight into how Coinbase evaluates and launches digital assets, balancing global market launch with regulatory compliance. Alex Xu will discuss how leading exchanges architect digital asset markets, drawing on his experience across crypto exchanges, payments, stablecoins, and AI/ML systems.

Speaker Biographies:

• Clay Maffett is the Director of Listings at Coinbase, overseeing the complete lifecycle of asset evaluation, from research through regulatory compliance to global market launch. He has over 15 years of experience scaling operations at companies including Google and Airbnb.
• Alex Xu is the Vice President of Digital Asset Markets at Kraken, leading strategic initiatives. His career spans engineering leadership roles at OKX, Uber, Lyft, and Twitter, alongside founding two successful companies as CTO. His expertise bridges AI/ML for fraud detection with exchange operations and payments infrastructure.